Lingvocultural Types in the British Language Picture of the World

One of the mainstreams in linguistics at end XXth - beginning XXIst century is a linguocultural modeling linguistic consciousness and communicative behaviour, i.e. creation certain archetype. By itself, term "linguocultural archetype" an interdisciplinary concept cultural linguistics, conceptology personology. The authors paper consider archetype, on one hand, as set indicators, which make it possible to find recognizable image some individual, other reveal features typical for social or ethnic group, binding basis archetypes presented are considered typified individuals from ethno-social group; they recognisable by their characteristic verbal non-verbal behaviour value orientation society. deals with conceptual, figurative, associative British such "English policeman", "knocker up".The important indicators cognitive people recurrence, associativity textuality. recognisability policeman" up" stipulated mentioning these professions films, works writers artists, well mass media materials.